The World Gold Council (WCG), in
partnership with Vicenza Fair, the world-famous
trade event for jewellery, and AngloGold
Ashanti, the world's second largest gold mining
company, has launched the latest collection of
Gold Expressions 2008.
Gold Expressions is a design platform that
celebrates the best of Italian gold jewellery
design. The annual output of this leading
initiative has become a benchmark for gold
jewellery design and craftsmanship worldwide,
said an official spokesman.
The spectacular collection of Gold Expressions
2008 was first launched in Vicenza Fair in Italy
in January 2008. Following the launch, the
collection will start its global world tour.
Dubai will once again be the first stop in the
world tour followed by the other regions till
the end of the year.
On its fifth year, Gold Expressions will feature
over 317 jewels made by 60 leading Italian gold
jewellery companies. The programme has
contributed greatly to renewing the design of
gold jewellery and has confirmed the role of
Italian gold jewellery companies as innovators,
thanks to their creative and production
excellence. It has also increased the
desirability of and demand for gold jewellery
around the world.
The definitive collection is based on careful
consumer research to identify priority targets
and reasons for purchase, as well as ongoing
cultural trends in the society. This travelling
collection aims to orient buyers and consumers
towards the excellence of Italian design, the
primary factor for increasing desirability of
gold jewellery throughout the world.
“We are very pleased to welcome the Gold
Expressions 2008 Collection to Dubai, It
presents an opportunity for jewellers and
consumers in the region to get acquainted with
the latest trends in gold jewellery,” said
managing director of World Gold Council in the
Middle East, Turkey and Pakistan Moaz Barakat.
A recent study by independent GFMS reported that
the UAE imports around 70 per cent of all
Italian imports to the Middle East (inclusive of
Turkey and Egypt) and is the largest single
country market in dollar terms, officially
surpassing North America by $43 million.