Young Collectors Set to Inspire
By Perth Mint
market-leading initiative designed to help
create a new generation of coin collectors, The
Perth Mint has announced Young Collectors, the
first Australian legal tender coin program
exclusively designed, packaged and priced for 8
to 12 year-old children.
With the number of mature-aged collectors in
decline around the world, Perth Mint Sales and
Marketing Director Ron Currie said that the
industry was in agreement that new initiatives
were needed to boost participation in one of the
world’s oldest hobbies.
"Young Collectors is set to tackle the challenge
with a program of annual releases portraying
themes appealing to children," he said. "It
starts in 2008 with the release of 12 Australian
Animal $1 coins on brightly illustrated
Mr Currie said that the program would also
appeal to adult collectors wishing to share
their passion for coins.
"We’re hopeful that they will see Young
Collectors as the ideal way of igniting young
people’s interest in the hobby. Consequently,
we’ll be promoting the program as a great gift
idea, particularly for people looking for
traditional toys with educational value and
Featuring the Wedge Tailed Eagle, Grey Kangaroo,
Australian Sea Lion, Palm Cockatoo, Echidna,
Platypus, Ghost Bat, Common Wombat, Green
Turtle, Splendid Wren, Frilled Neck Lizard and
Whale Shark, Young Collectors portrays many
popular Australian animals. Each coin’s
accompanying presentation card offers
fascinating animal facts validated by expert
staff from two leading Australian Museums.
As well as individual coins, the program allows
collectors to purchase a Starter Kit including
three coins and a Complete Album with all 12.
Housed in a robust ring-binder featuring a
three-dimensional image of a kangaroo on the
front, these options also contain coloured
animal stickers, fun drawing games and word
As an incentive to purchase the Complete Album,
it includes a bonus medallion portraying the
friendly cartoon character ‘Gordy the Gecko’,
who writes exclusively to children about himself
and the exciting Young Collectors website
created by The Perth Mint to support the aims of
the new program.
Scheduled to launch in August,
youngcollectors.com.au is entertaining and
informative and creates a ‘buzz’ around the
topic of coins with lots of ideas on how to
start and care for a collection.
Recommended retail prices for Young Collectors
range from AUD$9.95 for an individual coin to
AUD$79.95 for the Complete Album. The program is
available from The Perth Mint Shop located at
310 Hay Street, East Perth, on FREECALL 1800 098
817, via the web at www.perthmint.com.au, and
leading retailers and coin distributors.
About The Perth Mint
The Perth Mint, wholly-owned by the State
Government of Western Australia, is the official
issuer of the Australian Federal Government’s
Gold and Silver Bullion Coin Program. The Mint
opened in 1899 in response to the discovery of
rich gold deposits in Coolgardie and Kalgoorlie.
It was Australia’s third branch of Britain’s
Royal Mint - the others being the Sydney Mint
and the Melbourne Mint (both closed).
The Perth Mint remained under Britain’s
jurisdiction until 1 July 1970, when ownership
transferred to the State Government of Western
In 2003, The Perth Mint officially opened an
8,400 square metre state-of-the-art
manufacturing facility next door to its original
limestone building. Dominating the Mint’s
heritage precinct, these two important buildings
are powerful symbols of more than 100 years of
minting excellence in Western Australia.